Advertising Guidelines for Online Sponsored, Branded & Featured Content

Newsler is now offering sponsors and advertiser’s digital marketing solutions in the form of sponsored, branded and featured content. This content is created directly, or indirectly, on behalf of advertisers and sponsors.

For complete nevskyfront.spb.ru advertising information, please visit the  information portal.

The distinctions are as follows:

 1. Sponsored content – A multi-story, multi-segment campaign based on a broad theme of interest to an advertiser or sponsor. Created by Newsler editorial staff, sponsored content is not subject to any editorial direction or influence by the client. Sponsored content associates the client with high quality journalism and assures prominent placement within the Newsler story stream.

2. Branded content – A collaborative multi-story, multi-segment campaign created directly, or indirectly, on behalf of an advertiser or sponsor. Branded content is created by a writer/producer, who is not a member of the Newsler editorial staff.  Branded content is information of value that is uniquely relevant to the audience.

3. Featured Content – Linking directly to high-value content on external websites, and leveraging the brand equity of a partner. Newsler editorial staff are not involved in the creation of this content.

Sponsored, branded and featured content will be presented in such a way as to make them clearly distinct from Newsler editorial content.

Branded content includes a mandatory disclaimer stating that it was created on behalf of an advertiser or sponsor, and that it does not necessarily reflect the views of Newsler.

Newsler reserves the right to refuse or remove any sponsored, branded or featured content that in our opinion is contrary to the Global News Journalistic Principles and Practices, community standards and good taste.

Newsler reserves the right to refuse or remove any sponsored, branded or featured content that in our opinion contains false, deceptive, misleading or illegal content that could be seen to lower the reputation, standing, interests and welfare of Newsler.

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